Creating effective copywriting is of vital importance in the design and communication industries. This work shows how to write for various formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident copywriter.

With a freshness and breadth of approach that sets the art in its context, this book explores why works were created and who commissioned the palaces, cathedrals, paintings, and sculptures. Chapters are grouped into four chronological parts, allowing for a sustained examination of individual cities in different periods.

Examining the way in which fashion has permeated 21st century culture, this book considers the relationship between fashion on the catwalk and architecture, interiors and products. It takes the reader on an eclectic, adventurous excursion into living with fashion.

Postcards have become so much more than a tacky holiday greeting. Graphic designers, illustrators, and advertisers are seizing the postcard and re purposing it with quirky fresh designs. This book showcases postcard designs and postcard-related projects, including handmade artworks, commercial promo cards, and high-tech postcards.

Examines 36 conversions of rural, urban and civic buildings, lofts and industrial spaces, and radical one-offs. This work also examines and assesses the budget, the materials used and the way they impact upon surroundings.

Features some of the best of contemporary printed literature. This book offers a survey of graphic design.

Bringing together some of the finest artwork produced by skateboarders around the world, this title features digital art, street art, fine art, paintings, drawings, doodles, illustration and installation.

Showcasing some of the most exciting and innovative contemporary footwear designers from across the globe, this book reflects a rich and diverse range of designs. It includes sketches, and original design material.

Presents various developments in archeology and art historical research. This book offers a fresh perspective on various developments shaping our cultural history.

Features over 400 examples of sleeve art. This book features an essay reviewing the scene, and focuses on the work of 30 international designers/labels. It also includes a list of important record labels with contact details. It is intended for designers and students, as well as music industry professionals and fans.

Once dismissed as a cosy world of teddy bears and fairies, the arrival on the scene of numerous highly original, contemporary and cool graphic artists has transformed perceptions of childrens book illustration. This book examines trends in use of media both digital and traditional and discusses the variety of approaches to subject matter.

Helps in creating customized shoes. This book includes contributions from 150 artists and illustrators. It also examines the trend and asks: how did it start? What materials do the artists use? It contains tips and tricks on how to create customized shoes.

The advent of new software and the blurring of disciplinary boundaries have given rise to an entirely new creative category - motion graphics. This book and interactive DVD package presents the works of some of the world's leading motion graphic studios.

Interior design for restaurants is ever-changing, as one trend replaces another in attempt to seduce sophisticated diners the world over. This book is a celebration of some of the most inspirational and beautiful restaurant spaces on the contemporary scene.

Presents a survey of international photography. This book examines the discipline across a range of its uses by professionals and amateurs. It examines the medium through the lenses of art, science, social science, travel, war, fashion, the mass media and individual practitioners.

In this updated survey the author looks at art from 1940 to the present as an accumulation of contributions by individual artists, examined in depth and interspersed with chapters that concern the broader context of the past six decades.

A major change has taken place at dance clubs worldwide: the advent of the VJ. Once the term denoted the presenter who introduced music videos on MTV, but now it defines an artist who creates and mixes video, live and in sync to music. This book looks at the artists at the forefront of this amazing audio-visual experience.

Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.

Robert Brownjohn was born in New Jersey in 1925. He was taught by Laszlo Moholy-Nagy at the Chicago Institute of Design in the 1940s and worked in New York in the 1950s, and spent the 1960s on the King's Road. Best known for his title sequences for the Bond films From Russia With Love and Goldfinger , he also produced other influential pieces.

A collection featuring one of the most innovative and controversial of contemporary graphic designers. Carson's career is documented with emphasis on his desire to forge a new aesthetic. This extended edition includes new illustrations and a discussion of the concept of the end of print.