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You are here: Borders
» Second-hand books
The Long Tail
by Chris Anderson
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
9 Used & Rare copies available from £5.74
Displaying results 1 to 9 of 9
- Seller
- Greener Books
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- GBR View shipping times
- £5.74
**SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!
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- The Saint Bookstore
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- GBR View shipping times
- £9.40
BRAND NEW FROM THE SAINT BOOKSTORE.
- Seller
- A1Books.com
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- USA View shipping times
- £16.99
SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091119192905I.
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- Bides - books - Germany
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- DEU View shipping times
- £17.95
- Seller
- PROFILEBOOKS
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- USA View shipping times
- £24.20
May have light shelf wear and ink mark (remainder mark) on outer edge. SATISFACTION GUARANTEED! ; 0.94 x 7.72 x 4.88 Inches; 256 pages.
- Seller
- PROFILEBOOKS
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- USA View shipping times
- £26.07
NEW unread copy in as new condition, May have light shelf wear. Ships Within 24 Hours. SATISFACTION GUARANTEED! ; 0.94 x 7.72 x 4.88 Inches; 256 pages.
Borders UK LtdRegistered office: 120 Charing Cross Road, London WC2H 0JR
VAT No: 6500723719