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Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscape of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Food is an extraordinary expression of culture. this title uses the perspective of food culture to explore the role of food as a social agent and attitudes to various foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. includes 13 b&w illustrations (Hardback) 
Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 0566088134. 
Food is an extraordinary expression of culture. This title uses the perspective of food culture to explore the role of food as a social agent and attitudes to various foodstuffs amongst indigenous populations and to indigenous food amongst immigrant c... 
PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape.... 
PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). The overall objective of this book is to provide a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book will include a number of different issues that define, challenge, and open up new markets / products and services resulting from a diverse racial, ethnic, and cultural landscape.... 