Secret Habits of Successful Bastards is a dark, funny and thought provoking self-help book for people who are too nice to be successful. It provides practical insight into why nice people never win and how people should adapt their own behavior to improve their chances of success in our competitive world. It describes what it really takes to be wealthy, powerful and ultimately successful in life and uses humorous anecdotes, true stories and examples to make the points vivid, whilst giving the reader 100 ways to become more of a success. Secret Habits of Successful Bastards will make readers laugh for sure, but it will also drive them to question how their own behavior affects their chances of success. Most people are too nice for their own good. They lack the self-centredness, toughness, ruthlessness and unpredictability that are needed to be successful. When the chips are down most people are too scared to take the risks that successful bastards would. Most people are nice people and by being too nice they are damaging their wealth. Conversely, most successful people are difficult to deal with and only worried about themselves. They have to be to get wealthy and powerful in the first place and to stay successful thereafter. They have mastered the art of being a bastard when it suits them. Whilst nice people recognize them as bastards and may frown upon their distasteful behaviors, deep-down they respect their success and wish they could be more like them, more often. Nice people admire successful bastards for achieving things they fear they could never achieve themselves. It is a darkly amusing fact-of-life that nice people will always be outdone by people who are more comfortable being bastards than they are. Bastards need to exploit nice people and they need to make sure that the nice people do not realize it is happening. It is not in the interests of successful bastards for their behavioral 'secrets' to be revealed. Why would they want all those nice people out there to know how to behave successfully when they would then end up competing against them? Nice people never acknowledge this painful truth. They just pray their success will happen one day miraculously and go through life wondering why the miracle has not happened. It is too uncomfortable for most people to admit that to be successful they have to be more of a bastard. Most nice people spend their lives in denial, dreaming of success, without ever questioning why they do not have more of it. However, all is not lost for this nice majority. There is a bit of the bastard in everyone and given the right motivation and opportunity, everyone can and will stand up for themselves. Even the nicest amongst us can get tough in circumstances that demand it. People just need to lift their heads, remove the blinkers and pluck up the courage to act for themselves. The motivation needed is all in the book. Secret Habits of Successful Bastards is the perfect self help book for people who are too nice. Structured as a typical self-help guide it is a humorous, but also serious examination of how you have to behave to be successful. Using real-life examples the reader will become aware of 100 ways to be more successful by being more of a bastard, how they will get greater respect from others for doing so and how their life can be improved in every dimension.