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Made to Stick Paperback book

Made to Stick

by Chip Heath and Dan Heath

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ( Alien ) and 'Die Hard on a bus' ( Speed ) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

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BRAND NEW FROM THE SAINT BOOKSTORE. See more details about Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Including case histories and anecdotes, this book shows, among other things, how one australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. (Paperback) See more details about Made to Stick Why Some Ideas Take Hold and Others Come Unstuck:

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Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 009950569X. See more details about Made to Stick

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DISPATCHED FROM UNITED KINGDOM. NO EXPEDITED SHIPPING! Please note orders are confirmed immediately and may take 2-3 business days to ship. This processing time is in addition to the shipping time. Please allow 10-14 days for delivery. Brand new item. Order now. Selling online since 1995. Order with confidence. Code: G20091122101337D. See more details about Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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SHIPS FROM GERMANY. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Please always check the language in the product description section. Few left in stock-order soon. Selling online since 1995. Code: L20091120203155I. See more details about Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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ISBN10: 009950569X. See more details about Made to Stick

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PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. D elivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). See more details about Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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