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230 by 155 mm.

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3rd edition. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.

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Looks at the history of advertising. this book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. it helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell. illustrations edition 3 rev ed (Paperback)

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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertisin...

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Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, ...

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--All NEW items are exactly as provided by the publisher. All USED items are in Good condition or better, and copies may contain store stickers, highlighting, etc from normal use by previous owner(s). One-time use supplements (e.g., access codes, tear-out flash cards, reference cards, etc) provided with new copies are NOT guaranteed. --Professional booksellers: inquiries always welcome.

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Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470190739.

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Trade paperback (US). Glued binding. 352 p. Contains: Illustrations. Adweek Magazine, 10.

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Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time.

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