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(240 pages) a hands-on guide to the next generation of customer relationsh1p marketing rapp collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing. customer obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationsh1ps with their customers. abaetê de azevedo and ricardo pomeranz, top leaders at rapp collins, share insider details from their consumer-relationsh1p methodology that will dramatically improve the direct marketing strategy in every kind of company. introduction 1. industry, retail or consumer: who controls the market? 2. how much is each consumer worth? 3. relationsh1p strategies to win and maintain customers 4. integrated communication: relationsh1p marketing's key role 5. creation of results 6. relationsh1p marketing in action 7. database construction and intelligence 8. financial analysis 9. global relationsh1p marketing success cases 10. the future of marketing communication relationsh1p marketing = results marketing from rapp collins, one of the world's premier direct marketing agencies, comes a breakthrough guidebook for modern direct marketing. customer obsession reveals a unique, proven methodology for creating a customer-relationsh1p marketing strategy that dramatically improves communication, increases customer retention, and generates consistent results. outlining an action plan for implementing a new communication model, it provides the tools and techniques for: building the processes and infrastructure necessary to execute a global relationsh1p marketing strategy applying specific direct marketing techniques to reach each customer creating databases to store the public's individualized information and create predictive models using new roi calculation models for measuring financial returns on marketing investments featuring instructive case studies of major global brands, customer obsession giv

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0071497048 Ships next business day. NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any.

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BRAND NEW FROM THE SAINT BOOKSTORE.

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0071497048 Very Good! May have ink on book edge and or/ very light shelf wear.

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0071497048 THIS IS A HARDCOVER BOOK IN DUST JACKET. THE BOOK AND DUST JACKET ARE IN FINE/FINE CONDITION, LIKE NEW, NO DEFECTS INSIDE OR OUT.

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A guidebook for modern direct marketing. it shows how businesses of various sizes can build a global strategy that encourages the development of meaningful, profitable relationsh1ps with their customers. illustrations (Paperback)

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NO EXPEDITED SHIPPING! Brand new item.

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A hands-on guide to the next generation of customer relationship marketing. Rapp Collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing. "Customer Obsession" shows how businesses...

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Glued binding. Paper over boards. With dust jacket. 226 p. Contains: Illustrations.

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A guidebook for modern direct marketing. It shows how businesses of various sizes can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.