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Managing Customers Profitably Hardback book

Managing Customers Profitably

by Lynette Ryals

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples. The book assumes some level of numeracy in its readership.This book assesses product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs; discusses the uses and limitations of the use of customer profitability analysis; illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value; provides an innovative approach to calculating the lifetime value of a customer by taking risk into account; demonstrates how to recognize and value the relationship benefits of customers, such as word of mouth; brings into discussion the idea that how customers are managed, links to their profitability; and describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimization of marketing spend.

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BRAND NEW FROM THE SAINT BOOKSTORE. See more details about Managing Customers Profitably

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247 by 176 mm. See more details about Managing Customers Profitably

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Combines various approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. See more details about Managing Customers Profitably

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Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 0470060638. See more details about Managing Customers Profitably

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PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). "As a global business manager for one of the worldâ²s largest professional information networks, my single biggest mission is building relationships with senior executives that will endure and profit both sides for 10 years or more. The brand is their endorsement of our life time value. Lynette Ryals provides thoughtâÂ?provoking tools, ideas and realâÂ?world cases of how to manage the trade offs between the financial relational and strategic value of oneâ²s customers. This is a compelling read for anyone who wants to implement change around the true value of your most important business asset âÂ? your customer base. " âÂ? Nandini Basuthakur "Lynette Ryals is a great... See more details about Managing Customers Profitably

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NO EXPEDITED SHIPPING! Brand new item. See more details about Managing Customers Profitably

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Sewn binding. Cloth over boards. 384 p. Contains: Illustrations. See more details about Managing Customers Profitably

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Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780470060636. See more details about Managing Customers Profitably

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Sewn binding. Cloth over boards. 384 p. Contains: Illustrations. See more details about Managing Customers Profitably

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Brand new book. See more details about Managing Customers Profitably

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ISBN10: 0470060638. See more details about Managing Customers Profitably

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0470060638 BRAND-NEW. FAST UPS shipping. In business for over 15 years, EXCEPTIONAL customer service (W320). See more details about Managing Customers Profitably

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