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The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
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NEW-SHOP SOILED COPY-TRUSTED DEVON (UK) BASED SELLER-IN STOCK-SENT WITHIN 1 WORKING DAY-AVAILABLE BY EMAIL FOR QUERIES-NO QUIBBLE REFUND IF NOT COMPLETELY SATISFIED- 
NEW-SHOP SOILED COPY-TRUSTED DEVON (UK) BASED SELLER-IN STOCK-SENT WITHIN 1 WORKING DAY-AVAILABLE BY EMAIL FOR QUERIES-NO QUIBBLE REFUND IF NOT COMPLETELY SATISFIED- 
114-X Ex-library. Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. 
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Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. 
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. 
(400 pages) this study examines the power of the logo, noting its increasing capacity for making the product subservient. it then reaches its core argument-the now uneasy struggle between corporate power and anti-corporate activism-via sweatshop labour, submerged identity and subversive action. 10 illustrations edition new ed (Paperback) 
490 pages. Attractive, bright, clean, crisp, tight and sturdy. Interior has not been spread. Book seems not to have been read. We pack carefully and ship immediately from the private, smoke-free collection of Arbor Books/Jan/Rok Williams, Iowa City booksellers since 1978. 
0-00-653040-0 Used 490 pages, index, reading list, b/w photos. Book is clean inside & out, some corner wear, slight slant. Taking aim at the brand bullies. Contents include: The Brand Expands; Youth Market and the Marketing of Cool; Triumph of Identity Marketing; Franchises in the Age of the Superbrand; Mergers and Synergy; Corporate Censorship; Degraded Production in the Age of the Superbrand; Threats and Temps; Breeding Disloyalty; Culture Jamming; Reclaim the Streets; New Anticorporate Activism; Tactics of Brand-Based Campaigns; A Tale of Three Logos; Local Foreign Policy; Limits of Brand-Based Pollitics; Consumerism Versus Citizenship. 