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Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at Esquire and Apparel Arts magazines, and he designed the ground-breaking covers for the cultural journal Direction . He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.
This book is in very good condition. No highlighted portions or handwritten notes. This item was a donation to Goodwill of Greater Washington. Thank you for your purchase. Your order will be processed within 2 business days of receipt. 
Without jacket. Some shelf wear and marking on cover and page edges. Top-right corner of book has some creasing and spine has a light tear. Reading content in very good condition. 
SUPERB, crisp, clean, unread paperback with Phaidon "non mint" stamp/remainder mark and light shelfwear to the dust jacket-VERY NICE! 3.48 lbs. 
SUPERB, crisp, clean, unread paperback with Phaidon "non mint" stamp/remainder mark and light shelfwear to the dust jacket-VERY NICE! 
Light wear to cover; internally clean with NO markings; binding tight. Artists. Pasadena's finest independent new and used bookstore.; 1.02 x 11.42 x 10 Inches; 255 pages. 
Ppublisher remainder stamp on first blank page. Fading to jacket along the spine, no tears. 256 pp. profuse color and b/w ill. 
Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized the... 
Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay. ISBN10: 0714839949. 
Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. He explored the formal vocabulary of European avant-garde art movements and produced a distinctive graphic language. This is a collecti... 
Softcover. 255 pages, b&w and color photographs throughout. Light fading to dust jacket spine. Else a very clean, tight copy. 
Trade paperback (US). Glued binding. 255 p. Contains: Illustrations. 
Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780714839943. 
Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay. ISBN10: 0714839949. 
Fine The jacket is slightly rubbed and sunned. Internally clean and tightly bound. 