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'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular texts to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. refutes the theory that a mass audience mindlessly consumes every product it is offered.
Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. 
Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Your purchase also supports literacy charities. 
0044454376 Spine/covers slightly creased. name written inside. 
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Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. 
Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. 
Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices. 
Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. 
Good plus paperback. Wraps show wear and some creasing. Otherwise, binding is crisp. spine uncreased. pages and inside are clean and unmarked. 
041507875x ppXII+228. Very Good. John Fiske analyzes popular "Texts"-shopping malls, popular music and television-to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. His readings of these cutlural cultural phenomena such as Madonna and the Chicago Sears Tower hightlight the conflicting reponses they revoke. He locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses and gives lie to the theory that a mass audience mindlessly consumes every product it is offered. ) 
Faint spine creasing, some edge wear to covers, clean flat tight and square. 
Very Good Paperback, creasing to spine, Unwin Hyman printing (1990) 
Very light wear, binding tight.; Some b/w illustrations, index.; 8vo 8"-9" tall; 228 pages. 