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Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions with companies. And while experts say that the creation of customer experiences is the new requirement for success, few companies have managed to deliver.Now, veteran experience consultants, Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or service - whether the offering is candles or computers, catering services or consulting advice. The authors argue that most managers remain stuck in a features and benefits mentality that zeroes in on what a product does. That focus needs to shift, they say, to what a product or service offers and how it affects customers' lives. LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary - even priceless.Drawing from extensive research and the stories of experience pioneers, the authors introduce new systems - the 'Experience Engagement Process' and the 'Experience Event Matrix' - businesses can use to: evaluate the entire consumption experience through the customers' eyes; better understand what various customer groups value and why; identify areas where new dimensions of value can be added to an offering; eliminate customer sacrifice and increase rewards at every stage of the process; align products, service, and environment to deliver a complete value experience; and translate experience creation into bottom-line profits. Lively, practical, and entertaining, Priceless helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it. We'll never look at what we sell - or buy - the same way again. Diana LaSalle and Terry A. Britton are founding partners of True North Strategies, a Savannah-based experience consulting firm.
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Satisfaction Guaranteed. Shipped quickly. 2002. Hardcover. Used, very good. Very good overall with light to moderate wear. No dust jacket. 
-Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. About Austin eBooks Austin eBooks is committed to providing each customer with the highest standard of customer service! We add inventory to our store daily, and guarantee order processing and shipment within 2 business days. 
HardCover, Great Condition, clean/unmarked textblock, tight binding, minor edge/jacket wear, from a private collection. 
The authors offer "tools of thought" for customer service and relationships. Dust jacket has light wear to the edges. Book covers are quite good and there are no interior marks. 
We ship every day M-F. Books sold in support of the World Outreach Project s efforts to lift up the world one person at a time. 
Sewn binding. Cloth over boards. 224 p. Audience: General/trade. 
(224 pages) whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions with companies. and while experts say that the creation of customer experiences is the new requirement for success, few companies have managed to deliver. now, veteran experience consultants diana lasalle and terry a. britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or service-whether the offering is candles or computers, catering services or consulting advice. the authors argue that most managers remain stuck in a features and benefits mentality that zeroes in on what a product does. that focus needs to shift, they say, to what a product or service offers and how it affects customers' lives. lasalle and britton provide a hands-on model for understanding the relationsh1p between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary-even pr1celess. drawing from extensive research and the stories of experience pioneers, the authors introduce new systems-the experience engagement process and the experience event matrix-businesses can use to: -evaluate the entire consumption experience through the customers' eyes-better understand what various customer groups value and why-identify areas where new dimensions of value can be added to an offering-eliminate customer sacrifice and increase rewards at every stage of the process-align products, service, and environment to deliver a complete value experience-translate experience creation into bottom-line profits lively, practical, and entertaining, pr1celess helps managers, marketers, and strategists recognize exactly what customers want and how to deliver it. we'll never look at what we sell-or buy-the same way 
Illustrating their philosophy with real-world stories, two experienced consultants take readers from concept to practice, proving that companies can build value-added experiences around any product or service. 
Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781578517466. 