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Sewn binding. Cloth over boards. 192 p. Contains: Illustrations.

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1578517982 Reading copy only--all pages intact--Missing Dust Jacket--Visible wear-marking-shelf wear.

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Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

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NEW. NO remainder markings. In a nice dj as well. Brand new book perfect inside and out. Purchase and help a youth pastor with three daughters.

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HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark, 545-909.

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HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark, 548-909.

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(192 pages) most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. the result? a weak brand that conveys different messages inside the company-and out in the marketplace. united we brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. drawing from two decades of experience creating brand identities for companies including dell, cisco, and kia motors, mike moser provides a proven template for transforming disparate, fuzzy brand information into a concrete guidepost for making day-to-day branding decisions. called the brand roadmap, this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big gun consulting and ad agencies. step-by-step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. filled with vivid case examples and practical worksheets, united we brand is essential for anyone involved in charting a company's distinctive path to success. authorbio: mike moser, cofounder of goldberg moser o'neill advertising agency, has worked in the industry for over twenty-five years serving a variety of corporations, startups, and nonprofit organizations. he has won over 300 national and international marketing awards. mike moser was a principal in the us 0mm san francisco agency goldberg moser o'neil for 16 years. (Hardback)

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MOST EXECUTIVES KNOW their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Bran...

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Brand new book.

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Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781578517985.

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1578517982 Ships Within 24 Hours. Excellent Customer Service. Upto 15 Days 100% Money Back Gurantee. Try Our Fast! ! ! ! Shipping With Tracking Number.

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Sewn binding. Cloth over boards. 176 p. Contains: Illustrations.

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Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time.

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"In UNITED WE BRAND, Moser inveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The 'Brand Roadmap' puts insights and strategies once available only through top-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur. " This book has 165 pages and is illustrated. The text contains NO internal marks whatsoever.