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(246 pages) the first book to deal with the problems of communicating to a skeptical public, positioning describes the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. fully updated and revised. chapter 1: what positioning is all about. chapter 2: the assault on the mind. chapter 3: getting into the mind. chapter 4: those little ladders in your head. chapter 5: you can't get there from here. chapter 6: positioning of a leader. chapter 7: positioning of a follower. chapter 8: repositioning the competition. chapter 9: the power of the name. chapter 10: the no-name trap. chapter 11: the free-ride trap. chapter 12: the line-extension trap. chapter 13: when line extension can work. chapter 14: positioning a company: monsanto. chapter 15: positioning a product: milk duds. chapter 16: positioning a service: mailgram. chapter 17: positioning a long island bank. chapter 18: positioning the catholic church. chapter 19: positioning yourself david boh*n*e*t*t, chairman and founder of geocities one of the most important communication books i've ever read. i recommend it highly spencer johnson, md, co-author of the one minute manager it shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, positioning is still as fresh and, perhaps, even more relevant, for advertisers in the new economy. to commemorate the 20 th anniversary of the classic book that changed an industry, mcgraw-hill has reunited mavens of marketing al ries and jack trout to make available to another generation of advertisers the book that forever changed the way advertising is done. the 20 th anniversary edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business. ries and trout look back over two decades of campaigns, offering

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BRAND NEW FROM THE SAINT BOOKSTORE.

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Sewn binding. Cloth over boards. With dust jacket. 246 p. Contains: Illustrations.

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Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Like new. Minimal shelfwear. Cover board has slight curvature only flaw. DJ fine. No markings noticed. Pages are clean and bright. Binding is tight.

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A very nice copy. Text has minor markings. DJ has slight shelf rubbings. Binding is tight. Your Satisfaction Guaranteed. We ship daily. Expedited shipping available.

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(246 pages) deals with the problems of communicating to a skeptical public. this book describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. 50ill. edition 20th anniversary ed of 3rd revised ed (Hardback)

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Hardcover in fabulous condition-just a touch of shelfwear and light chipping of dust jacket, otherwise a fine clean solid copy.

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"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of Geo...

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Sewn binding. Cloth over boards. With dust jacket. 246 p. Contains: Illustrations.

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Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780071359160.