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You are here: Borders
» Second-hand books
Positioning
by Al Ries and Jack Trout
'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager . '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
25 Used & Rare copies available from £6.42
Displaying results 1 to 20 of 25
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- The Saint Bookstore
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- GBR View shipping times
- £6.42
BRAND NEW FROM THE SAINT BOOKSTORE.
- Seller
- Quartermelon
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- £7.25
(213 pages) chapter 1. what positioning is all about. chapter 2. the assault on the mind. chapter 3. getting into the mind. chapter 4. those little ladders in your head. chapter 5. you can't get there from here. chapter 6. positioning of a leader. chapter 7. positioning of a follower. chapter 8. repositioning the competition. chapter 9. the power of the name. chapter 10. the no-name trap. chapter 11. the free-ride trap. chapter 12. the line-extension trap. chapter 13. when line extension can work. chapter 14. positioning a company: xerox. chapter 15. positioning a country: belgium. chapter 16. positioning an island: jamaica. chapter 17. positioning a product: milk duds. chapter 18. positioning a service: mailgram. chapter 19. positioning a long island bank. chapter 20. positioning a new jersey bank. chapter 21. positioning a ski resort: stowe. chapter 22. positioning the catholic church. chapter 23. positioning yourself and your career. chapter 24. positioning your business. chapter 25. playing the positioning game. one of the most important communication books i've ever read. i highly recommend it spencer johnson, author of who moved my cheese? and co-author of the one minute manager...ries and trout taught me everything i know about branding, marketing, and product management. when i had the idea of creating a very large thematic community on the web, i first thought of positioning....david boh*n*e*t*t, chairman and founder of geocities the first book to deal with the problems of communicating to a skeptical, media-blitzed public, positioning describes a revolutionary approach to creating a position in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. writing in their trademark witty, fast-paced style, advertising gurus ries and trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays
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- Goodwillnyonline
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- £8.27
Clean inside and cover Goodwillnyonline carries a wide range of quality new and used items at competitive prices. Goodwillnyonline is operated by Goodwill Industries of Greater New York & Northern New Jersey. A major provider of services for people with disabilities and other barriers to employment.
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- Thrift It
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- USA View shipping times
- £8.28
Book is in good reading condition. Cover has wear at edges and corners, and may have creases. Spine has wear at edges and creases.
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- Elistics
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- USA View shipping times
- £8.28
We here at Elistics have a 100% satisfacion guarantee. Thank you for your business.
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- Atlanta Book Company
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- USA View shipping times
- £8.29
A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
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- Violet's Book Exchange
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- £8.48
Trade paperback (US). Glued binding. 213 p. Audience: General/trade.
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- Quartermelon
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- £8.92
(213 pages) describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. this book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. edition 2 (Paperback)
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- Campus Bookstore
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- £9.26
Used-Good. 1st Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days.
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- HippoBooks
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- £10.68
Trade paperback (US). Glued binding. 213 p.
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- A1Books.com
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- £12.78
Brand new item.
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- A1Books.com
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- £13.03
NO EXPEDITED SHIPPING! Brand new item.
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- Paperbackshop
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- £13.61
Describes an approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak...
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- A1Books.com
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- £13.84
NO EXPEDITED SHIPPING! Brand new item.
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- Paperbackshop
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- £14.04
"One of the most important communication books I've ever read. I highly recommend it! "--Spencer Johnson, author of "Who Moved My Cheese? " and co-author of "The One Minute Manager"., . "Ries and Trout taught me everything I know about branding, market...
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- A1Books.com
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- £14.25
Brand new book.
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- A1Books.com
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- £14.76
DISPATCHED FROM UNITED KINGDOM. NO EXPEDITED SHIPPING! Please note orders are confirmed immediately and may take 2-3 business days to ship. This processing time is in addition to the shipping time. Please allow 10-14 days for delivery. Brand new item. Order now. Selling online since 1995. Order with confidence. Code: G20091120050558D.
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