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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.
(128 pages) this is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. top advertising guru paul arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes. 40 illustrations, (some colour ) (Paperback) 
Trade paperback (US). Glued binding. 128 p. Contains: Illustrations. Audience: General/trade. 
[ No Hassle 30 Day Returns ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Phaidon Press Pub Date: 6/1/2003 Binding: Paperback Pages: 128. 
Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. 
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. 
Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. 
A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. 
SUPERB, crisp, clean, unread paperback with Phaidon "non mint" stamp/remainder mark-VERY NICE! 
SUPERB, crisp, clean, unread paperback with Phaidon "non mint" stamp/remainder mark-VERY NICE! 0.4 lbs. 
0714843377 New from the publisher-has remainder mark. Usually ships within 1 business day. Your 100% satisfaction is our guarantee! 
Paperback. You are buying a Book in NEW condition with very light shelf wear to include very light edge and corner wear. Buy it Now! ! ! As always, thank you for buying this book from International Book Source, YOUR ONE source FOR ALL your BOOK related NEEDS. Please remember to CHOOSE carefully how QUICKLY you would like to RECEIVE this material FAST, or standard (on next page). Thanks again! ! ! ! 