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Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers. - Financial Times . In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, The Loyalty Effect , set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules , he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.
This book is brand new; never used or opened. No remainder marks. This is a softcover edition so it may have some shelfwear. 
(240 pages) reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers. -financial times in this provocative yet practical book, fred reichheld argues that loyalty provides the acid test for leadersh1p in today's volatile business environment, and that most leaders deserve failing grades. reichheld's 1996 international bestseller, the loyalty effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. in loyalty rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create *n*e*t*works of mutually beneficial, trust-inspiring partnersh1ps between customers, employees, suppliers, and investors. (Paperback) 
BRAND NEW COPY, Perfect Shape, No Remainder Mark, MH296-1008. 
BRAND NEW COPY, Perfect Shape, No Black Remainder Mark, 551-909. 
Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781591393245. 