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Ex library book. Good, clean condition book. Jacket Condition: Good. Most items will be dispatched the same or the next working day.

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Ex-library with typical markings.

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510 pages. This book is an extension of the successful and widely-used 'Six Markets' model, which has been used in over 50 real world applications (inc Nestle, Tesco, Trico, Club Med, DEC, Euro Disney, British Airways etc). The powerful framework extends the 'Six Markets' model in line with the latest research and innovations in the market place. This is a thoroughly-tested and proven best practice analysis.

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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relation...

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This book is printed on demand. (allow 1-2 weeks for printing)(509 pages) arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. major addition to relationsh1p marketing literature supports the relationsh1p marketing titles that we already publish successfully author team are amongst the uk's leading authorities in the sectorsection 1-relationsh1p marketing-the six markets framework, section 2-customer markets, the nestle buitoni case study, carlton electronics, tesco mini case, rover cars: the catalyst and conquest '91, direct line, rspb, section 3-supplier/alliance markets, supply relationsh1ps at trico, cafe direct, global canadian metals inc., section 4-ratners, fisons, the body shop, section 5-recruitment and internal markets, club med b, nordstrom, digital equipment corporation, euro disney: the first 100 days, section 6-integrating the six markets, laura ashley, british airways. biographicalnote: dr martin christopher is professor of marketing and logistics and chairman of the centre for logistics and supply chain management at at cranfield school of management, uk. audiencedescription: marketing academics and students at masters or final year undergraduate level. (Hardback)

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BRAND NEW and ready for dispatch. Delivery normally within 4/7 days. Our reputation is built on our Speedy Delivery Service and our Customer Service Team.

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Sewn binding. Cloth over boards. With dust jacket. 509 p. Contains: Illustrations. Chartered Institute of Marketing (Hardcover).

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(NEW TITLE), Size 23cm, pp. 509.

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Brand new book.

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