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2003. Palgrave/Macmillan. First. Softback. Book-VG, minor wear to corners and edges, minimally rubbed. 9.25x6.25. 554pp. Diagrams, tables, and illustrations.

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(448 pages) assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. illustrations (Paperback)

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[ No Hassle 30 Day Returns ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: NO ] [ Broken Seams: NO ] Publisher: Palgrave Macmillan Pub Date: 7/4/2003 Binding: Paperback Pages: 556.

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Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. Assuming no prior marketing knowledge, "Marketing: A Complete Guide" provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues. ISBN10: 033399437X.

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PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987).

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Brand New. Never Used.

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Brand New. Never Used.

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Assuming no prior marketing knowledge, "Marketing: A Complete Guide" provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues. ISBN10: 033399437X.