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This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don't understand our business . Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business. " In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. 
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(288 pages) how to capture customers by learning to think the way they do the most common complaint bill stin*n*e*t*t hears from his corporate clients is that would-be vendors and suppliers just don't understand our business. drawing upon his years of experience as a fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business, knowing what motivates its executives and influences their buying decisions, identifying a company's organizational structure and decision-making psychology, and using that information to develop a winning strategy for influencing how and why the customer buys. even after thirty-five years in this business, i found think like your customer to be loaded with powerful and proven advice, which i began putting to use immediately. this is a very practical guide to better understanding how your customers think. --bill zeitler, senior vice president and group executive, systems and technology group, ibm corporation page after page, stin*n*e*t*t manages to connect with your intuition, making you feel like his ideas are your own. the result is enlightening, compelling, and powerfully motivating. you'll want to stand up and go sell something right away--luc wathieu, associate professor, harvard business school think like your customer offers a wealth of practical solutions for sales executives to develop more profitable relationsh1ps with customers. in this climate, where customer relationsh1ps mean everything, this book is a must read. --melinda ligos, editor in chief, sales and marketing management magazine in think like your customer bill stin*n*e*t*t draws upon more than two decades as a sales professional and consultant to the fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationsh1ps. this book arms you with the strategies and tools you need to: identify your customer's most important bus 
Trade paperback (US). Glued binding. 288 p. Contains: Illustrations. Audience: General/trade. 
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A Winning Strategy to Maximize Sales by Understanding How & Why Your Customers Buy. 261pp ISBN: 0071441883. 
Think like your customer-maximize sales by understanding why your customeers buy. 