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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step--by--step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct--mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Trusted advice on successful consulting from the authors of the bestselling guerrilla marketing series consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. guerrilla marketing for consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. jay conrad levinson (san rafael, ca) is the chairman of the board of guerrilla marketing international and the author or coauthor of more than 30 books, including the bestselling guerrilla marketing series. michael w. mclaughlin (mill valley, ca) has been a partner with deloitte consulting since 1994. (Paperback) 
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Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. 
Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780471618737. 
Part of "Guerrilla Marketing" series, this book shows how consulting is entering the era of guerrilla client-buyers with information at their fingertips and doubts about the value that consultants add. 