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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations . According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways; blogging has changed the rules of communication and competition; you can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! 
Cover wear and may contain some marks or writing. 100% Satisfaction Guarantee. 
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This is a used book in good condition with normal wear and tear and may contain some writing, minor shelf wear and creases. Items are uploaded via ISBN and stock photo may be different from actual book cover. 
Text. Ships fast. Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA! 
HARDCOVER IN DUSTJACKET very slight exterior scuff, nice copy FREE domestic tracking number. 
First Edition. very nice first edition hardcover; light shelf weat to jacket; no marks. 
Book appears unread, but may have a publisher's mark or minor shelf wear. We are the Twin Cities' largest independent book store. 
From back dj cover: "Using more than fifty interviews with customers at all levels in all types of businesses, these experts demonstrate in a fresh and thought-provoking way how blogs can repair corporate image and rebuild lost trust. And they show you how to do it right. " Book and jacket in new condition. Absolutely NO UNDERLINING. 
New, collectible 1st Edition (2006 HC), 1st printing with 10 full numberline. Free deliver confirmation. ! Satisfaction guaranteed! 
Excellent condition. Appears unread. Gift quality. No writings/underlines/highlights. Pages are very nice and clean. Free track. Satisfaction guaranteed! Fast! 