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Born to Buy Other book format

Born to Buy

by Juliet B. Schor

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture.

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Slight wear on cover. May have personal inscription. Otherwise in like new condition. Usually ships next business day. For faster delivery, we suggest the Expedited Shipping Option. Buy with Pride! Zinc Media, Feel the Power of Knowledge! See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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Minimal wear to cover. Pages clean and binding tight. Paperback. See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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It is brand new but the upper corner of the front cover has a crease. It also has a remainder mark. Thank you. See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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U.S. edition text: may have highlighting, stickers, other marks. See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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0684870568 New-Has remainder mark. Fast shipping and customer satisfaction is our number 1 priority! See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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Minor wear. Text is clean. See more details about Born to Buy

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Edges slightly worn. Text is clean. See more details about Born to Buy

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NO EXPEDITED SHIPPING! Brand new item. See more details about Born to Buy: a Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own. " (Usa Today)

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Text may contain some highlighting. See more details about Born to Buy

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Brand new item. See more details about Born to Buy: a Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own. " (Usa Today)

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Inscribed and signed by the author on the title page, one of the forward pages has a short note, otherwise crisp, tight, and unmarked. See more details about Born to Buy

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Trade paperback (US). Glued binding. 292 p. See more details about Born to Buy

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Brand New from Publisher. No Remainder Mark. -Great Buy! -100% Satisfaction Guarantee. See more details about Born to Buy: the Commercialized Child and the New Consumer Culture

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With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers. See more details about Born to Buy

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