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The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire , Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today.
Cover has moderate wear and curling, pages are clean and easy to read, ships next day. 
0674016726 FORMER LIBRARY HARDCOVER BOOK IN EXCELLENT CONDITION. IT HAS THE USUAL LIBRARY MARKINGS, OTHERWISE, LIKE NEW. APPEARS LIKE NEVER READ! 
Paperback. Used. May include moderately worn cover, writing, markings or slight discoloration. SKU: 23861930 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780674022348 Used. May include moderately worn cover, writing, markings or slight discoloration. SKU: 23861930 All orders shipped within 1 business day. 14 day money back guarantee. 
Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! 
Trade paperback (US). Glued binding. 586 p. Contains: Illustrations. 
The most significant conquest of the 20th century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's brilliant account... 
Trade paperback (US). Glued binding. 586 p. Contains: Illustrations. 
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. This book gives an account of how the American standard of living defeated the European way of lif... 