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Written by the business world's new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in today's crowded market place. based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. chan kim and renee mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. and the business world has caught on-companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. with over one million copies sold world wide, blue ocean strategy is quickly reaching must read status among smart business readers. have you caught the wave? companies have long engaged in head-to-head competition in search of sustained, profitable growth. they have fought for competitive advantage, battled over market share, and struggled for differentiation. yet in today's overcrowded industries, competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. in a book that challenges everything you thought you knew about the requirements fro strategic success, w. chan kim and renee mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, kim and mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating blue ocean of uncontested market space ripe for growth. such strategies moves—termed value innovation-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. blue ocean strategy provides a systematic approach to making the competition irrelevant. in this frame-changing book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. examining a wide range of strategic moves across a host of industries, blue ocean strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. the six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. upending traditional thinking about strategy, this landmark book charts a bold new path to winning the future. w. chan kim is the boston consulting group bruce d. henderson chair professor of strategy and international management at insead and an advisory member for the european union. renée mauborgne is the insead distinguished fellow and a professor of strategy and management and a fellow of the world economic forum. together, they have written for the wall street journal, new york times, and financial times, and their harvard business review articles have sold over 500, 000 reprints. they were selected for thinkers 50, the global ranking of business thinkers, and the sunday times (london) called them two of europe's brightest business thinkers…kim and mauborgne provide a sizeable challenge to the way managers think about and practice strategy. they split their time between new york and fontainebleau, france. (Hardback)

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XV + 240 PAGES. Includes preface, 3 appendices, notes, bibliography, & index.

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Winning by "not" competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne ass...

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Blue Ocean Strategy, W. Chan Kim, Renee Mauborgne, Harvard Business School Press, 2005. Book is in Pristene AS NEW condition, Blue paper, clean, non price-clipped. Binding is squared and tight, no roll. Interior is clean, crisp, and bright, AS NEW. Book has never been read.

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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

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