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The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
1st Edition. 2002 Paperback. Orders usually ship on or before next business day. May have highlighting. We send best copy available. 
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. 
Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Green Earth Books. Read. Recycle and Reuse! 
296 PGS., SPINE UNCREASED, TEXT UNMARKED, SMALL TAPE REPAIRED TEAR TO EDGE. 