Why are Borders limiting sales and the growth of e-books by overpricing? Greed.

Anyway, why should I buy an expensive DRM'd file that might only work on one e-reader and I can't even sell it second-hand or even take to the charity shop when I've read it?

Actually, I know the answer, as I have an e-reader and it is damned convenient for travel, etc., so I pay the rip-off prices, but I shop around the internet, so I certainly won't be buying any from Borders at these prices...

Reduce prices and increase sales, guys.

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I was really happy when I saw the news that Borders were now offering eBooks. Finally, I thought, some competition for the rip-off merchants at Waterstones eBook shop.

Sadly, no. I still can't rightly comprehend exactly how sellers actually expect me to pay *more* for an eBook than a paperback of the same book, from the same shop!

An eBook is not more valuable than a paperback. Price them sensibly, and have them available for the majority of books (it should be a surprise when a book I want isn't available in eBook format, not the other way round) and you will become my eBook shop. I'd buy more eBooks than paperbacks too.

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I totally agree with you. Publishers need to move away from traditional pricing, basing ebook prices on either the hardback or paperback version just doesn't work. Seems a half hearted effort to sell ebooks. There's little chance of ebooks eroding hardcopy sales given lack of content and affordable eReaders. I think it's great that Borders have started to sell eBooks, site looks better than others, hopefully prices will reduce as Publishers realise they can't make content available and not have a competitive pricing strategy.

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I've just received Borders' e-mail inviting me to buy e-books. I clicked the link and found myself offered Wintersmith by Terry Pratchett for £14.99!

Using Google, within seconds I was able to locate a first edition hard cover copy for £6.95 plus £3.55 P&P.

Now, which version is going to

- provide a better reader experience (more tactile, a possession to treasure, easier to read, etc)?

- have a re-sale value?

- be cheaper to produce?

- be bought by me, if I was in the market?

Apart from immediacy of availability, I cannot think of a single reason to buy the e-book. Why on Earth would I pay vastly more money for a clearly inferior product?

E-publishers need to wake up and realize their position in the the scale of things or this market will be stillborn.

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